Reasons Why Businesses Should Blog?… To Name But A Few…
Creating a blog seems like the most daunting experience! However, with more and more people coming around to the idea it has quickly taken off. Initially I was slow to take to the concept of blogging, it was something we “had to do” for NTFM , which you’d usually think means you won’t like it but now, I am a huge fan! I find myself lost in the reading of one blogger in particular – Suzanne Jackson, better known as –So Sue Me
While it’s always a good thing to have consumers tweet nice things about you and “like” your Facebook posts, marketers are in the business of selling, and they need to influence consumer behaviour and the best way to do that is by blogging! This article examines the reasons why it is vital for companies to blog.
According to a recent survey by hubspot.com LINK businesses are now in the minority if they don’t blog.
So don’t be shy… Give it a try!
1. Easy to use:
You don’t need to be a “techie” or graphic designer to create a blog, there are plenty of blogging platforms for you to work with.
2. It is absolutely free:
To set up a basic blog like mine for instance, it doesn’t cost a single penny! If you want to go the extra mile and add some “frills” then you may have to splash out just a little bit!
3, Adds value to your site and aids relationship development:
Blogging is one of the best ways to communicate with your current and prospective customers. Here you can offer them an array of information about you, your business, products, services and much more. It also gives customers the opportunity to respond to you in their own time simply by taking part in some opinion polls or leaving comments.
4.Search Engine Optimisation(SEO) Advantages:
Search Engines like new content, so it is more likely for you to appear when people search for your products or services. Your blog will also help you to out rank your competitors through this. SEO benefits of having a blog are well defined in this article.
5. Tracking and Trafficking:
You can track your readers, click throughs, topics and shares, giving you an insight as to what interests your customers. This analysis can also generate traffic to your website. The more traffic you have coming to your website, the more likely you are to make a sale. Your blog is the first stop where you have the opportunity to turn your visitors into leads!
6. Establishes Authority:
If your blog contains useful information, answers frequently asked questions by customers and continuously create good content, it will help to establish you as an authority in the customers’ eyes.
Thanks for popping by 🙂