Remarketing…Useful Marketing Tool or Cyber Stalking?

Remarketing…What is it?

For those of you who are not familiar with the term, that’s about to change!

Remarketing (also known as Retargeting) allows Google AdWords/AdSense advertisers to target people who previously visited their website (most of which did not make a purchase) with additional and more specific ads as the visitor browses other sites.

So in reality when you are on Facebook, shopping online, doing a bit of research or whatever you like to do online you will notice an ad following you wherever you go, from one page to the next.

I first experienced this after I had been looking up holidays and accommodation on booking.com. Myself and my friend Orla spent a good hour delving into Greek holidays. We had a nose around at special offers and cool places to go. As soon as we discontinued the search we resorted back to Facebook to snoop around… as you do!
Within seconds advertisements for hotels in Greece started showing up on the page as well as suggested likes relating to holidays in Greece and so on and so forth. My instant reaction was “WOW! that’s the exact one we were looking at a minute ago!.. Oh, there’s the other one I forgot to click onto.” However, Orla’s reaction was not so pleasant. “That’s just creepy, we’re being stalked by booking.com!”. It is plain to see from both of our reactions that everyone feels differently about remarketing.

Agree to Disagree

Agree to Disagree

Personally I think it is a useful tool. However, I do think it is slightly over used and tends to bombard customers. On initialisation with remarketing I found it very interesting , but when the same ads kept following me around I soon began to ignore them. This repetitiveness can cause remarketing to become less effective. I think remarketing should most definitely be used to target consumers but maybe in a more efficient way such as targeting consumers who visited the booking part of the website or added a shopping item to their trolley. Not always following the regular consumer who visits the page. Most people who visit websites are not frequent users  and you may turn them off returning! I think with a few adjustments, remarketing will be here to stay and most certainly continue to push sales! Another blog I read about remarketing had some very interesting points, have a read if you care to find out more.

For those of you who now understand remarketing, enjoy watching out for the ads that are about to pop up and follow your every move 😉

Thanks for popping bye 🙂

5 Tips To Follow When Setting Up A Facebook Page

Facebook…The Addiction Of Everyday Life!

Facebook is the world’s most popular social network. Almost everyone has jumped on the bandwagon including myself of course, and created a page whether its for personal use or for business purposes. Either way its the one thing you are guaranteed to use at least once a day, whether its on your mobile, laptop or other device, it is sure to distract you in one way or another!

With almost every organisation using Facebook today, it is really important to stand out and be noticed.

Here are 5 top tips to help you create and/or make your Facebook page more successful.

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My Top Tips For Facebook

1. Customise Your URL:
Create a unique URL to help you promote your page across other social media outlets. Make sure your URL is creative and catchy using a good description without making it too complicated.

2. Make Sure Your Page Layout Fits:
 Profile pictures, cover photos, and personal information must be fitted well. This is vital to create a good first impression. Profile and cover pictures must be eye catching and appealing whilst keeping it relevant to your business. Customers need to know who you are and what your about in one glance. Pictures must be fitted perfectly to ensure the image can be seen properly by the viewers.

3. Be Creative:
This is the most important aspect of your Facebook page. Do you want to be lost amongst the crowd? No?.. Then be brave and get your creative juices flowing! Use tools such as games, competitions, viral videos, and especially interaction and engagement with prospective customers. Check out this article giving more tips for you to get creative.

4. Always Have Multiple Administrators:
In the event that someone cannot access the page it is important to have a back up. Or in the unlikely case of a hostile employee dismissal or resignation whereby the employee is the only administrator this could cause a bit of controversy. To avoid this situation always have more than one administrator for your page.

5. Ensure Your Page Is A “Like” Page:
Make sure it is not a page that you have to send a friend request to because this will lead to confusion and people are less likely to engage with your business. The effort of just simply clicking to request as a friend is a major turn off for customers.

Hopefully these tips will guide you in the right direction.

Thanks for popping by 🙂